EA will discontinue the Online Pass, announced EA senior director of corporate communications John Reseburg at GamesBeat. The decision was partially based on player response.
Yes, we’re discontinuing Online Pass. None of our new EA titles will include that feature.
Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format. We’ve listened to the feedback and decided to do away with it moving forward.
The Online Pass was activated by a one-time code packaged with the game and was needed for unlocking the multiplayer modes and online features. If you're playing the game on another console or if you bought the software used, you had to acquire a new code from EA (of course, for a fee).
The Online Pass is problem for the second-hand market and also publishers like Activision and Ubisoft make use of it. But from this point on you won't need an Online Pass for any of EA's future games online.
Electronic Arts is restructuring, which resulted in massive layoffs yesterday. According to Kotaku EA is cutting jobs today with estimates of as much as 10% of the workforce. Wordwide EA employed more than 9,000 people.
In recent weeks, EA has aligned all elements of its organizational structure behind priorities in new technologies and mobile. This has led to some difficult decisions to reduce the workforce in some locations. We are extremely grateful for the contributions made by each of our employees – those that are leaving EA will be missed by their colleagues and friends.
These are hard but essential changes as we focus on delivering great games and showing players around the world why to spend their time with us.
As it seems the studios PopCap Vancouver and Quicklime Studios are being closed. Quicklime Studios, which is a rebrand from EA Black Box was known for developing Need for Speed World, though it's not sure yet what this will mean for the future of NFS World.
Due to the concerns from the community the NFS World Team announced in an official statement, that Need for Speed World is not being shut down:
First and foremost, Need for Speed World IS NOT BEING SHUT DOWN. There is still a team dedicated to keeping the game up and running. Secondly, we’ve been keeping our eyes on our Facebook page, Twitter & Forums and have noticed that quite a few players have expressed concerns about their NFS World accounts. Allow us to confirm that nothing is happening to your accounts. They will be waiting for you in the game as they’ve always been.
We know that this isn’t a lot of information but we wanted to at least let everyone know that the game will carry on! In the coming weeks we will post more information about these changes as it comes available.
Joystick Junkies wants to set up the official Need for Speed Merchandise Store and asks for feedback from the community! They already run the official DICE / Battlefield 3 Store and now want to turn to the NFS community with the following survey:
Last week the NFS World players were challenged to complete 5 million in-game events with a Japanese car. The community managed to even supersede the target and completed 5.2 million events! So the dev-team published the following code, which gives you a free car pack:
You can redeem the prize at einlösen and you receive a free Card Pack, which will be available at the Card Pack Shop in the game.
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